Lauren Pope on the difference between content marketing and content strategy
To kick start her presentation Lauren Pope from Brilliant Noise compared the Content Marketing Institute’s definition of content...
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Steven Wilson-Beales
ABOUT STEVEN
Steven has over 15 years managing digital content teams across a wide variety of different industries - defining content strategy, News SEO direction and working with Product teams to improve editorial tools. He is also Chair of the Journalism Advisory Board with the Association of Publishers and a keen speaker at industry events.
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