Why Coca-Cola needs to put the fizz back into their content marketing strategy
Be warned, some of these insights will make you go ‘arghh!’ rather than Coca-Cola’s intended ‘ahhh.’ Global verses local The first thing...
top of page
Steven Wilson-Beales
ABOUT STEVEN
Steven has over 15 years managing digital content teams across a wide variety of different industries - defining content strategy, News SEO direction and working with Product teams to improve editorial tools. He is also Chair of the Journalism Advisory Board with the Association of Publishers and a keen speaker at industry events.
FOLLOW ME ELSEWHERE
bottom of page