SEO, AI Visibility & Content Strategy Consultant for Publishers

Steven Wilson-Beales, SEO, AI visibility and content strategy consultant for publishers

I’m Steven Wilson-Beales, a UK-based SEO, AI visibility and content strategy consultant for publishers, newsrooms and digital media brands. I help teams get found in Google, Discover and AI assistants like ChatGPT, and build content strategies they can actually run.

I’ve spent more than 20 years in editorial, SEO and product. At Global I was Head of Editorial, then Head of Editorial & SEO, then Head of SEO & Editorial Product (2014 to 2025). Before that I ran the MSN UK entertainment desk at Microsoft and was Head of Internet at Ministry of Sound. Since leaving Global I’ve worked with clients including LADbible Group and Flashes & Flames.

I’m a former Co-Chair of the AOP Journalism Advisory Board, a 2026 judge for the Press Gazette Future of Media Awards, and I’ve spoken at NESS and BrightonSEO. I also co-host the Beers & SEO podcast with Barry Adams and write at publishingstrategies.co.uk.

It’s a challenging time for publishers and brands, with traditional sources of traffic fragmenting. There are many paths you could take, but which path is right for you? Book a meeting with me now.

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Brands I have helped

LADbible Group client logo Ministry of Sound client logo Global media and entertainment client logo Flashes & Flames client logo Microsoft client logo Universal Music Group client logo

What I Can Offer

Content Strategy

Content strategy illustration: a boardroom table with a linked hexagonal map of content ecosystem topics

Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.

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Technical SEO Audits

Technical SEO audit illustration: a site diagram under a magnifying glass in front of a data centre

Prioritised fixes for crawl efficiency and indexation based on REAL experience. Controlled access to humans and bots.

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SEO Training

SEO training illustration: a meeting room with an SEO roadmap on screen and laptops showing analytics dashboards

Practical training for editorial and development teams based on what I know actually works.

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AI Search Visibility (GEO)

AI search visibility illustration: data flowing through a neural network into a ranked list of cited results

How ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content. Built on strong SEO foundations.

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What Clients have said about Steve

Trusted by editorial leaders

“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”

Jo-Anne Rowney Director of Editorial, LadBible Group

“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”

Colin Morrison CBE Founder, Flashes & Flames

“What I've always appreciated about Steve is his rare ability to make the complexities of search optimisation not only understandable but genuinely useful and interesting for journalists navigating the digital landscape. His insights have helped countless news organisations connect with wider audiences while maintaining their editorial integrity.”

Marcela Kunova Managing Director, Journalism UK

“Steve is a strong content thinker, worked well with our in house teams and I highly recommend his work.”

Lohan Presencer Chairman, Ministry of Sound Group

“Steve is an experienced SEO and editor who delivered exceptional SEO and digital training for the grantee charities we supported through our corporate foundation. His expertise was invaluable, especially in helping small community organisations understand how to apply digital principles in practical, achievable ways across different settings.”

Hannah Lison Charities, Global

“I worked with Steven for many years at Global, and seeing what he achieved with those brands is exactly why we reached out to him for advice as we grow and scale our own business. It’s been incredibly valuable having someone who can identify the quick wins while also shaping the longer-term strategy. I’m hopeful we’ll continue working together as we develop and grow.”

James Robinson Holidayexpert.com

“Steve has a deep knowledge of the written word and uses it with fierce precision in the execution of his SEO strategy. I've worked with Steve on numerous projects over the (now many) years and he's always been in front of the SEO curve.”

Richie Jones CEO and Founder, VVast

“Steve has worked on several projects with me and he understands how newsrooms work which means that (unlike some other SEO advice I've had) his suggestions are always actionable and relevant. Very much appreciated our collaborations.”

Duncan Hooper Thornfield Digital