Content Strategy
Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.
Read moreSEO, AI Visibility & Content Strategy Consultant for Publishers & Brands
Measure. Optimise. Grow.
A strategy only works if your team can run it. I’ve managed content teams since 2003, so I know how to turn search and content strategy into everyday habits your journalists, editors and producers will actually use. Then I measure whether it’s working.
- Measure. Find out what’s really driving your traffic, and what’s holding it back, across Google Search, Discover and AI assistants like ChatGPT.
- Optimise. Fix what matters most first, with changes your editorial, product and tech teams can deliver: clear briefs, better templates, workable processes and training.
- Grow. Track the results, report them in plain English and keep adjusting, so the gains last after I’ve gone.
I’m Steven Wilson-Beales, a UK-based SEO, AI visibility and content strategy consultant for publishers, newsrooms and digital media brands.
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Got a question first? See the questions clients ask me.
Brands I have helped
Experience from inside editorial teams
I’ve spent more than 20 years in editorial, SEO and product. At Global I was Head of Editorial, then Head of Editorial & SEO, then Head of SEO & Editorial Product (2014 to 2025). Before that I ran the MSN UK entertainment desk at Microsoft and was Head of Internet at Ministry of Sound. Since leaving Global I’ve worked with clients including LADbible Group, Clarivate, Flashes & Flames, Global South World and Atlantico.
I’m a former Co-Chair of the AOP Journalism Advisory Board, a 2026 judge for the Press Gazette Future of Media Awards, and I’ve spoken at NESS and BrightonSEO. I also co-host the Beers & SEO podcast with Barry Adams and write at publishingstrategies.co.uk.
What clients say
Jo-Anne Rowney
Director of Editorial, LADbible Group
“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”
Colin Morrison CBE
Founder, Flashes & Flames
“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”
Julie Carney
VP Brand, Clarivate
“We brought Steve in to help us translate our work across AI, brand, search and content into a clear and practical approach. He quickly understood a complex organisation, brought together the work already underway and added his own specialist expertise and external perspective. Steve is insightful, works at pace and is incredibly obliging, providing practical assets, guides and playbooks we can continue to use. I’m really happy with the output and, importantly, our wider team and leaders were too.”
What I Can Offer
Technical SEO Audits
Prioritised fixes for crawl efficiency and indexation based on real experience. Controlled access to humans and bots.
Read moreSEO Training
Practical training for editorial and development teams based on what I know actually works.
Read moreAI Search Visibility (GEO)
How ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content. Built on strong SEO foundations.
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