Content Strategy

Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.
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I’m Steven Wilson-Beales, a UK-based SEO, AI visibility and content strategy consultant for publishers, newsrooms and digital media brands. I help teams get found in Google, Discover and AI assistants like ChatGPT, and build content strategies they can actually run.
I’ve spent more than 20 years in editorial, SEO and product. At Global I was Head of Editorial, then Head of Editorial & SEO, then Head of SEO & Editorial Product (2014 to 2025). Before that I ran the MSN UK entertainment desk at Microsoft and was Head of Internet at Ministry of Sound. Since leaving Global I’ve worked with clients including LADbible Group and Flashes & Flames.
I’m a former Co-Chair of the AOP Journalism Advisory Board, a 2026 judge for the Press Gazette Future of Media Awards, and I’ve spoken at NESS and BrightonSEO. I also co-host the Beers & SEO podcast with Barry Adams and write at publishingstrategies.co.uk.
It’s a challenging time for publishers and brands, with traditional sources of traffic fragmenting. There are many paths you could take, but which path is right for you? Book a meeting with me now.

Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.
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Prioritised fixes for crawl efficiency and indexation based on REAL experience. Controlled access to humans and bots.
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Practical training for editorial and development teams based on what I know actually works.
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How ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content. Built on strong SEO foundations.
Read moreWhat Clients have said about Steve