Helping you FOCUS on what really matters
I’m Steven Wilson-Beales, and I’ve spent more than 20 years leading editorial teams. Now I help publishers such as LADbible Group and brands such as Clarivate solve the audience problems that matter most, from falling search traffic and Google Discover to AI search, newsletters and turning casual readers into subscribers.
Clients hire me because I understand how their teams work. I find the real cause of a problem, turn it into clear priorities and make sure the advice gets done. AI tools can produce a report in minutes. Knowing which three things to do first, and getting your teams to do them, takes experience.
Book a free 30-minute call View my services
Got a question first? See the questions clients ask me.
The market
Fewer searches now send a click with AI answers taking more of what’s left. Time to FOCUS.
68% of US Google searches end with no click
US Google searches with no click
Find the real cause. A decrease in clicks doesn’t mean NO clicks. What actions have you taken to check your content is relevant to your audience?
900m people use ChatGPT every week
ChatGPT weekly users
Order by impact. More of your audience now uses AI. Know which of your topics it answers before you change anything.
0.32% of all website visits come from AI platforms
AI share of all website visits
Count the cost. AI traffic might be small, but last-click attribution doesn’t tell the whole story. People who see you in an AI answer may come back later another way.
Jo-Anne Rowney
Director of Editorial, LADbible Group
“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”
Colin Morrison CBE
Founder, Flashes & Flames
“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”
Julie Carney
VP Brand, Clarivate
“We brought Steve in to help us translate our work across AI, brand, search and content into a clear and practical approach. He quickly understood a complex organisation, brought together the work already underway and added his own specialist expertise and external perspective. Steve is insightful, works at pace and is incredibly obliging, providing practical assets, guides and playbooks we can continue to use. I’m really happy with the output and, importantly, our wider team and leaders were too.”
Featured · 9 November 2026
Search, social feeds and now AI have all changed how audiences find brands. What every channel still rewards is a clear sense of what you stand for. That's why I've put positioning at the centre of an updated content strategy quad.
Featured · 5 November 2026
13 elements that help turn a big news moment into followers and subscribers
Busy team, unclear results? I’ll work out who your content is really for, what to stop making and what will grow your audience and revenue.
Plan your content strategy
Tools list hundreds of issues. I’ll tell you which few are actually holding your traffic back, and write them up so your developers can fix them.
Get an audit
Training that turns into newsroom habits. Practical sessions for editors, journalists and developers, built around how your teams actually work.
See the training
Is AI really taking your traffic? I’ll show you how ChatGPT, Gemini and Google’s AI Overviews find, cite and describe you, and what to fix first.
Check your AI visibility