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SEO, AI Visibility & Content Strategy Consultant for Publishers

Steven Wilson-Beales, SEO, AI visibility and content strategy consultant for publishers

I’m Steven Wilson-Beales, a UK-based SEO, AI visibility and content strategy consultant for publishers, newsrooms and digital media brands. I help teams get found in Google, Discover and AI assistants like ChatGPT, and build content strategies they can actually run.

I’ve spent more than 20 years in editorial, SEO and product. At Global I was Head of Editorial, then Head of Editorial & SEO, then Head of SEO & Editorial Product (2014 to 2025). Before that I ran the MSN UK entertainment desk at Microsoft and was Head of Internet at Ministry of Sound. Since leaving Global I’ve worked with clients including LADbible Group and Flashes & Flames.

I’m a former Co-Chair of the AOP Journalism Advisory Board, a 2026 judge for the Press Gazette Future of Media Awards, and I’ve spoken at NESS and BrightonSEO. I also co-host the Beers & SEO podcast with Barry Adams and write at publishingstrategies.co.uk.

It’s a challenging time for publishers and brands, with traditional sources of traffic fragmenting. There are many paths you could take, but which path is right for you? Book a meeting with me now.

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Brands I have helped

  • LADbible Group logo
  • Microsoft logo
  • Global logo
  • Flashes & Flames logo
  • Ministry of Sound logo
  • Universal Music Group logo
Jo-Anne Rowney Jo-Anne Rowney Director of Editorial, LADbible Group

“Steven was great to work with as we tackled our tech audit across all our brands to optimise for the future. We appreciated ability to communicate complex ideas to the tech and editorial teams and liaise to get them actioned quickly.”

Colin Morrison CBE Colin Morrison CBE Founder, Flashes & Flames

“As the tech lead of Flashes & Flames, Steven has really helped optimise my weekly newsletter and website. I hugely value his data-driven insights and his help in improving the experience of my worldwide subscribers through the introduction of new technologies and smart thinking. He's great!”

Marcela Kunova Marcela Kunova Managing Director, Journalism UK

“What I've always appreciated about Steve is his rare ability to make the complexities of search optimisation not only understandable but genuinely useful and interesting for journalists navigating the digital landscape. His insights have helped countless news organisations connect with wider audiences while maintaining their editorial integrity.”

What I Can Offer

Content Strategy

Content strategy illustration: a boardroom table with a linked hexagonal map of content ecosystem topics

Data-driven assessment of current performance, proposition, competitive research and editorial workflows. YouTube and Podcast Optimisation, Newsletter performance.

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Technical SEO Audits

Technical SEO audit illustration: a site diagram under a magnifying glass in front of a data centre

Prioritised fixes for crawl efficiency and indexation based on REAL experience. Controlled access to humans and bots.

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SEO Training

SEO training illustration: a meeting room with an SEO roadmap on screen and laptops showing analytics dashboards

Practical training for editorial and development teams based on what I know actually works.

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AI Search Visibility (GEO)

AI search visibility illustration: data flowing through a neural network into a ranked list of cited results

How ChatGPT, Gemini, Perplexity and Google AI Overviews find, cite and describe your content. Built on strong SEO foundations.

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